Fasya — Mobility App

Led the UX and UI design of Fasya throughout a major stage of its product evolution. During this period, the app expanded from a curated movement library into a richer product experience focused on personalization, engagement, and long-term user retention through features such as AI coaching, personalized journeys, progress tracking, challenges, and gamification.

Took ownership of the end-to-end product design process, including user research, UX strategy, information architecture, user flows, interaction design, visual design, prototyping, design system development, and developer collaboration. Partnered closely with stakeholders to define and ship new features, continuously refining the experience through an iterative, user-centered design approach.